Tofoodesign is a design duo founded in 2016 by Yue LIU and Xijing XU, in connection between Milan and Berlin.
They ponder over Western European and Eastern Asian food culture and look for cultural or emotional spark, which can be generated from the fusion of different traditions and sensibilities. They focus on all stories related with food: who makes the food? Where and how is the food made? How can food be part of the different lifestyles of everyone in a satisfying way? Where and how can the act of eating or drinking be rediscovered? How can this pleasure be shared with others in new ways?
They deconstruct and integrate these questions through multisensorial projects, try to give people new possible answers and reflections about food, new ways to think about the meaning of food in our lives. According to real contexts of contemporary society, They create special interactive environments with new forms of experience and emotional ways to bring people in connection with food and others.
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Visual Communication
Branding | Packaging
Branding | Packaging
Product System
R&D for product & service innovation
R&D for product & service innovation
Experience
Event | Workshop | Laboratory
Event | Workshop | Laboratory