tofoodesign@gmail.com
Xijing XU  &  Yue LIU

We try to combine design and food through questioning and sublimating food-related behaviors in different cultural contexts, in forms of objects or activities.


Project



Journal




Mark




It was design that brought us to food.


tofoodesign was founded in 2016 by a Chinese design duo, Xijing XU and Yue LIU, in connection between Berlin and Milan. The great distance gives us a large view about the world of food design.

To create new projects, we always ponder over Western European and Eastern Asian food culture elements, looking for a cultural or emotional spark, which can be generated from the fusion of different traditions and sensibilities. We focus on all stories related with food: who makes the food? Where and how is the food made? How can food be part of the different lifestyles of everyone in a satisfying way? Where and how can the act of eating or drinking be rediscovered? How can this pleasure be shared with others in new ways?

We deconstruct and integrate these questions through multisensorial projects, try to give people new possible answers and reflections about food, new ways to think about the meaning of food in our lives. According to real contexts of contemporary society, we create special interactive environments with new forms of experience and emotional ways to bring people in connection with food and others.



We design for food. We design with food. 


Visual Communication
Branding | Packaging

Product System
R&D for product & service innovation

Experience
Event | Workshop | Laboratory



Founders





Xijing XU
Product Designer | Food Enthusiast




Yue LIU
Product Designer | Digital Fabrication Lover



Collaborators





Tian WU
Communication & UI/UX Designer




Shuan NAGM
Art&Design Copywriter





Lucas ZEER
Interaction Designer | Developer




Lu LU
Food Culture Consultant



Cristina OSORNIO
Industrial Designer




© 2020 tofoodesign
Mark